Give the people what they want- options
Published Wednesday, 08 February, 2012 by Chris Roman. Categories: New Inventory.
People like options. And until recently, people only had two options when deciding between the highly coveted luxury Range Rover- both big and powerful. However, research proved that some people were looking for something a little leaner, more efficient.
"We knew there were people who wanted something smaller, lighter and more efficient, but still wanted it to be a Range Rover," said Andrew Polsinelli, the general manager for product planning at Land Rover.
The Evoque is a full 2 feet shorter than the original Rover, and it starts at a lower price point as well. This doesn't mean the…